Shannon Mary Mac

Life & Business Intertwined

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  • Home
  • About
  • Thoughts
    • Business
    • Inspiration
    • Life
    • Motherhood
  • Podcasts
  • UB / WW
  • Contact
  • Ubuntu Baba vs Woolworths

    Lessons from the year of WW.

    December 17, 2019 / 4 Comments

    1 year ago today I found out Woolworths had copied my carrier.  The amount of anxiety, anger and rage I was feeling on that day is really quite indescribable. I had no idea how I would turn the situation around and make it work in my favour, but I also knew there was a way and that this was an…

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    Shannon Mary Mac
  • Ubuntu Baba vs Woolworths

    How I went viral.

    May 20, 2019 / 6 Comments

    She had the perfect storm. The features that were taken, the company who took them – while promoting responsible sourcing, the safety features for infants. It was the perfect storm from every angle, you can’t replicate that afterwards. Andrew Papadopoulos, KISCH IP on The Money Show with Bruce Whitfield (ffwd to 60 mins in to listen) The same thing has…

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    Shannon Mary Mac
  • Ubuntu Baba vs Woolworths

    Ask me one more time why I didn’t have a patent…

    March 14, 2019 / No Comments

    Can we just clear something up. The word ‘patent’ does not mean you’re untouchable. Secondly, the word ‘patent’ does not mean protection for everything in the whole universe. The real underdogs in this whole Woolworths story of mine, were actually my amazing attorneys from Kisch IP, namely Andrew Papadopoulos and team. They have been kind enough to weigh in on…

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    Shannon Mary Mac
  • Ubuntu Baba vs Woolworths

    Official Joint Statement: Outcome of Ubuntu Baba / Woolworths discussions

    February 8, 2019 / 8 Comments

    * In honour of being transparent, the below was written by the Woolworths lawyers and approved by me. ____________ We are pleased to announce that Ubuntu Baba and Woolworths have reached a positive and amicable resolution. As a primarily private label business and given this recent experience, Woolworths will be putting into place additional measures to avoid a similar incident…

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    Shannon Mary Mac
  • Ubuntu Baba vs Woolworths

    What would’ve happened to your business if Woolworths continued to sell?

    January 30, 2019 / 1 Comment

    I was recently asked this question by Matt Brownell, the Head of Brand Marketing at Yoco. I hadn’t really thought about that yet, because I knew that when the public found out about what had happened, Woolworths would really have no choice but to discontinue stocking the product, because well, social media. Never the less, this question got me thinking.…

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    Shannon Mary Mac
  • Ubuntu Baba vs Woolworths

    Update on Ubuntu Baba / Woolworths situation

    January 9, 2019 / 42 Comments

    I had no idea that my previous blog post would explode on social media the way it did. I knew we were in for some attention, but the support from our customers and the public has been unbelievable and I’m just blown away by how huge this became overnight. So first and foremost, a heartfelt thank you to everyone for…

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    Shannon Mary Mac
  • Ubuntu Baba vs Woolworths

    Dear Woolworths, you have some explaining to do.

    January 7, 2019 / 298 Comments

    “Shannon have you seen this?” I open my WhatsApp to read the message and see a screenshot of the baby carrier I designed being sold on Woolworths’ online shop. I can’t describe the feeling that went through my body in that moment. It’s 16 December 2018 and I’ve just found out that Woolworths has shamelessly copied the complete design and…

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    Shannon Mary Mac
  • Business,  Ubuntu Baba vs Woolworths

    The Magazine.

    December 31, 2018 / 2 Comments

    I never thought I’d write about this again but I realize now that it’s a huge part of my story to becoming an entrepreneur that actually (finally) pays herself a salary as well as a team who supports me. In December 2004 I returned from my 9 month short (was meant to be 2 years!) working trip to Ireland and…

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    Shannon Mary Mac

HELLO FRIEND!

Welcome to my blog 🙂 I’m here to have fun, make a difference, inspire and be inspired. I write to remember the journey and hopefully provide some inspiration for you too! More about me here.

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