Lessons from the year of WW.
1 year ago today I found out Woolworths had copied my carrier. The amount of anxiety, anger and rage I was feeling on that day is really quite indescribable. I had no idea how I would turn the situation around and make it work in my favour, but I also knew there was a way and that this was an…
What Joey taught me about being an entrepreneur
There are so many entrepreneurial lessons to be learned along this journey. I’ve been fortunate enough to learn many of them from other entrepreneurs who have shared their journeys, through books I’ve read and people I’ve been exposed to and then of course, having the experience of learning some of these lessons myself. But I learned a new lesson last…
Generation Alpha: the kids of the Millennials
I am so fascinated by this category of little humans. They are seriously the most confident generation of children yet. I am the proud creator of a little Gen Alpha, he’s 5 now. So to define this a little more clearly, Gen Alpha’s are kids born to Millenials – that’s us bunch who were born between 1981 and 1996. They…
It’s the best time to start a business, but you won’t see the light if you’re looking down the rabbit hole.
I just have to share this story. So this morning I have a fully loaded scheduled day. Drop my kid off at school at 8.15am, drive to the Woolies (yes yes I still go there, deal with it), do some quick morning Whatsapp’s in the car while I wait for 9am to arrive. 9am-9.20am – quick Woolies shop, then back…
How I went viral.
She had the perfect storm. The features that were taken, the company who took them – while promoting responsible sourcing, the safety features for infants. It was the perfect storm from every angle, you can’t replicate that afterwards. Andrew Papadopoulos, KISCH IP on The Money Show with Bruce Whitfield (ffwd to 60 mins in to listen) The same thing has…
How to influence your customers purchasing decision & make more sales
Note: some people get uncomfortable with the idea of being able to influence their customers thought patterns by implementing ‘sales tactics’. I get it… it can feel icky – but when you’re selling a product that you truly believe in, there is no need to feel guilty about doing the best job you can possibly do to get your product…
Ask me one more time why I didn’t have a patent…
Can we just clear something up. The word ‘patent’ does not mean you’re untouchable. Secondly, the word ‘patent’ does not mean protection for everything in the whole universe. The real underdogs in this whole Woolworths story of mine, were actually my amazing attorneys from Kisch IP, namely Andrew Papadopoulos and team. They have been kind enough to weigh in on…
My experience at the #WeAreSME event
Have you ever found yourself in a situation where once you got there, you thought to yourself, “what the actual f**k am I doing here and how do I get out of this?” Well that’s how I felt sitting in the front row of the Montecasino movie theatre in JHB, as they opened the doors to the #WeAreSME event and…
OFFICIAL JOINT STATEMENT: Outcome of Ubuntu Baba / Woolworths discussions
We are pleased to announce that Ubuntu Baba and Woolworths have reached a positive and amicable resolution. As a primarily private label business and given this recent experience, Woolworths will be putting into place additional measures to avoid a similar incident arising in the future. Some examples of these enhanced measures include an Intellectual Property e-learning module to ensure enterprise-wide…
What would’ve happened to your business if Woolworths continued to sell?
I was recently asked this question by Matt Brownell, the Head of Brand Marketing at Yoco. I hadn’t really thought about that yet, because I knew that when the public found out about what had happened, Woolworths would really have no choice but to discontinue stocking the product, because well, social media. Never the less, this question got me thinking.…
