Ubuntu Baba vs Woolworths

I’ve received many emails for advice on what to do if / when a corporate copies your product.

The first thing you need to do is to create a unique and useful product that people are willing to pay for. Without that as my foundation, I would never have been able to bypass the law and get as much leverage as I did from one blog post.

I’ve written about my experience with Woolworths in detail and have linked to all the blog posts in order below. I’m hoping these posts will serve as some inspiration for you to know that you don’t need my permission or anyone else’s to stand up to the company that copied you.

Follow your intuition and do what you feel is right, whether you come out on top or not, you will have learnt something.


Other useful links / podcasts:

The Ubuntu Baba vs Woolworths story has been used as a case study in many high schools / varsities (yay!!) and I’m often asked to send links for research purposes, so I’ve complied some of them below for your convenience.










(24:46 for Ubuntu Baba reference)