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12(+1) steps to building a sustainable business in 2020
Create an essential product / service. Calculate correct costing in relation to size / type of business you want to build. How many staff needed to acquire targets, etc? E-commerce shop (with free delivery if physical item – cost it into your business model – it’s just a psychology thing). Meet audience where they are online – dominate on their…
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This is who I am, this is where I live.
I keep my mornings quiet. I get up early. Drink some tea. Then decide what I feel like next. Sometimes a meditation. Sometimes straight into yoga. Sometimes sitting with a blanket on the couch reading a book until my son wakes up. Whatever feels right. And this morning, it felt right to make my tea, light a candle in the…
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Nobody can fix fucked.
We sit in our houses, watching our screens, waiting for the President to speak, as if he has some sort of supernatural power to make this all go away. This concept of putting 1 human on a pedestal and expecting him to make a difference to our levels of anxiety in a time like this – that’s what’s crazy. What…
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Lessons from the year of WW.
1 year ago today I found out Woolworths had copied my carrier. The amount of anxiety, anger and rage I was feeling on that day is really quite indescribable. I had no idea how I would turn the situation around and make it work in my favour, but I also knew there was a way and that this was an…
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What Joey taught me about being an entrepreneur
There are so many entrepreneurial lessons to be learned along this journey. I’ve been fortunate enough to learn many of them from other entrepreneurs who have shared their journeys, through books I’ve read and people I’ve been exposed to and then of course, having the experience of learning some of these lessons myself. But I learned a new lesson last…
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Generation Alpha: the kids of the Millennials
I am so fascinated by this category of little humans. They are seriously the most confident generation of children yet. I am the proud creator of a little Gen Alpha, he’s 5 now. So to define this a little more clearly, Gen Alpha’s are kids born to Millenials – that’s us bunch who were born between 1981 and 1996. They…
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It’s the best time to start a business, but you won’t see the light if you’re looking down the rabbit hole.
I just have to share this story. So this morning I have a fully loaded scheduled day. Drop my kid off at school at 8.15am, drive to the Woolies (yes yes I still go there, deal with it), do some quick morning Whatsapp’s in the car while I wait for 9am to arrive. 9am-9.20am – quick Woolies shop, then back…
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How I went viral.
She had the perfect storm. The features that were taken, the company who took them – while promoting responsible sourcing, the safety features for infants. It was the perfect storm from every angle, you can’t replicate that afterwards. Andrew Papadopoulos, KISCH IP on The Money Show with Bruce Whitfield (ffwd to 60 mins in to listen) The same thing has…
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How to influence your customers purchasing decision & make more sales
Note: some people get uncomfortable with the idea of being able to influence their customers thought patterns by implementing ‘sales tactics’. I get it… it can feel icky – but when you’re selling a product that you truly believe in, there is no need to feel guilty about doing the best job you can possibly do to get your product…
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Ask me one more time why I didn’t have a patent…
Can we just clear something up. The word ‘patent’ does not mean you’re untouchable. Secondly, the word ‘patent’ does not mean protection for everything in the whole universe. The real underdogs in this whole Woolworths story of mine, were actually my amazing attorneys from Kisch IP, namely Andrew Papadopoulos and team. They have been kind enough to weigh in on…
